There isn’t a magic formula to turn your brand into the next big thing on facebook, but with the right tactics you’ll have a heads up on the competition. By effectively communicating with your brand’s consumers you can create a strong foundation where this conversation can thrive Here are our top 5 ways to show (and share) the love on Facebook:
1. Voice is key
Develop a character to go with your brand and stick to it! It should resonate with your audience and be consistent in all communication with consumers including posts, pictures and links
2. Give them a reason to care
Roughly 54% of Facebook users only ‘like’ 2-5 brands, and around 70% only ‘like’ a brand’s Facebook page in hopes of getting something for free. It’s a rough life out there for a brand and giving your onsumer something helps with this interaction. Incentives don’t have to be tangible, changing your brand’s Facebook profile picture to CGC (consumer-generated content) for a week can be just as effective as a t-shirt.
3. Open up and let them in Include pictures with your posts, ask questions, reply to comments from your consumers. Fire needs
oxygen to breathe, and in the social networking world where your brand is the fire, the consumers are the oxygen. Invite them
in and let them participate. A simple, “What caption would you give to this photo?”, will keep them talking about and interacting with your brand.
4. Forget the silos
Your brand’s facebook page should no longer just exist on its own. Tie in what your doing on Facebook (and other social networking sites) to your brand’s other promotional activities, events, and website. Push traffic back-and-forth and establish a uniform campaign. Mobile technology should also be compatible with your brand’s Facebook page and website for one integrated, kick-ass campaign.
5. Timing is everything
Relative, timely posts help your brand get into the conversation that your consumer is already having. Discussing a news story relative to your specific brand is even better. Follow Google and Twitter trends to help guide posts and when a holidayhits, let your brand’s voice give a unique spin to your post. As far as what time of day to post, there are numerous studies claiming to know the best time to post on Facebook. In our experience, and it only seems logical, posting at peak times users are on Facebook (9 am, lunch, and a little before 5 pm) helps avoid a lull in conversation.It also makes sense to post in the time zone where most of your users reside.our users reside.
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