Magento Best Suited for Mobile E-commerce | ArticleCube.com

Introduction:

The availability of cheap smartphones and even cheaper data plans have lead to a rapid rise in mobile e-commerce and the need for customized mobile applications in India in the last one year.

India has a very large, vibrant, young and educated population, with a disposable income. They believe in living life while being diligent to their profession. Since time is a precious commodity for many of them, they would happily prefer any less labor intensive means of shopping. Desktop and laptop is still the most used means of online transaction, but with the advent of high speed processor and browser on mobiles and tablet PCs, this mode of shopping is fast catching up. For this, Magento e-commerce software is well placed to offer a cost- effective platform for online transactions.

Why Magento?

Magento development leads to a new version, which is designed to be integrated with HTML5. It will help businesses convert visitors to their portal into customers and increase sales.

Magento Customization Features for Smart-Phones:

* It's an open source e-commerce application made in Zend framework. It's available free to all with Magento free community e-commerce platform and also with its licensed enterprise edition.

* The latest version of Magento is compatible with HTML5, which supports Magento mobile and Pay Pal payments.

* It works well on all new web browsers, even on the mobile browsers that don't support Adobe Flash.

Magento Mobile Edition Features:

* Images can be scaled with device-specific audio and video capabilities.

* New adaptable user-friendly display options on a small screen.

* Customers can drag and drop products into shopping store just like Windows PCs.

* It has cross-sell and up-sell option.

* Runs on iPhone, Android, and Opera web browsers for mobiles.

* It has a broad list of international currency support feature.

* It has an advanced price level navigation option.

Conclusion:

Magento development (India) took some time to spread, due to lack of broadband Internet infrastructure and security issues. But most of the glitches are now dealt with. Many companies have shown interest in integrating Magento with their business. The government of India have shown interest in adapting Magneto for public distribution system, MGNRGA schemes and even done feasibility study to study its impact.

Local and international samrtphone companies have shown interest in integrating their multi-media mobile with online shopping application and some of them have made it standard on their handsets. It's only natural to assume that Magento customization as a versatile platform for mobile e-commerce have a great prospect in India.